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Understanding Conversion Tracking Pixel: What are they and how do they work?

Understanding Conversion Tracking Pixel: What are they and how do they work?

Understand what a conversion tracking pixel is, its purpose, and how it plays a crucial role in tracking customer behavior.

How to Use UTM Parameters in Google Analytics 4 (GA4)?

How to Use UTM Parameters in Google Analytics 4 (GA4)?

Learn how UTM parameters in GA4 can optimize marketing strategies by tracking referral traffic and analyzing content performance.

Conversion Funnel Analysis: How to Analyze and Optimize?

Conversion Funnel Analysis: How to Analyze and Optimize?

Learn to define customer journey, set up conversion events, identify drop-off points, and optimize using conversion funnel analysis.

What is User Segmentation: Types and Examples

What is User Segmentation: Types and Examples

User segmentation involves categorizing based on attributes like age, behavior, technology usage, and even company characteristics in B2B.

Understanding the Difference Between First and Third-Party Cookies

Understanding the Difference Between First and Third-Party Cookies

Third-party cookies, unlike first-party, track browsing activities across sites for personalized ads and data retention.

Why you should optimize Meta Ads with First-Party Data: Cut Noise, Boost Precision

Why you should optimize Meta Ads with First-Party Data: Cut Noise, Boost Precision

Discover strategies to boost Meta ads performance, and leverage 1PD Ops for smarter ad campaigns and an increased ROAS

Optimize Meta Ads with high AOV purchases for your Shopify store

Optimize Meta Ads with high AOV purchases for your Shopify store

Boost high-AOV purchases by optimizing your Shopify Meta ad campaign for high-AOV purchases using advanced CAPI connection.

Improve your WooCommerce store retargeting using 1PD

Improve your WooCommerce store retargeting using 1PD

Improve sales for your WooCommerce store with retargeting campaigns. Leverage first-party data for your ad campaigns through CustomerLabs.

Boost Google Ads through server-side tracking for WooCommerce

Boost Google Ads through server-side tracking for WooCommerce

Maximize your Google Ad campaign performance with server-side tracking for WooCommerce through CustomerLabs.

Why new customer acquisition event optimization in Meta campaigns alone doesn’t work (and how to fix it)

Why new customer acquisition event optimization in Meta campaigns alone doesn’t work (and how to fix it)

Optimizing Meta campaigns solely for new customer events is flawed so discover strategies to improve your new customer acquisition.

WooCommerce event tracking in Meta made easy!

WooCommerce event tracking in Meta made easy!

Drive sales and enhance ad campaigns with WooCommerce event tracking. Set it up, integrate seamlessly with Meta through CustomerLabs

Increase Facebook Event Match Quality for your Shopify store

Increase Facebook Event Match Quality for your Shopify store

Shopify marketers should never ignore Facebook event match quality as it plays a major role in improving their meta ad campaigns.

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