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Understanding How Google Analytics 4 Works with Data and Events

Discover how GA 4 event tracking can transform your marketing strategy with real-time insights, customizable tracking and smooth integration.

How to Track Conversions on Facebook Using Meta Pixel

Boost your sales with FB tracking using Meta Pixel. Install, track conversions, and optimize ad campaigns. Start converting now!

Setting Up a Webhook for Google Ads Lead Form Integrations

Understand webhooks Google Ads integration: create an endpoint, configure Google Ads, test, monitor and optimize performance.

Understanding the Basics of Audience Management

Maximize customer value with effective audience management. Segment, target, and engage the right audience. Choose the best tools. Buy now!

What is First-party Data? | Comprehensive Guide

First-party data is the data collected by organizations from the user directly in compliance with GDPR, CCPA etc. for your marketing needs

Cookieless Tracking: Strategies and Tools for Marketers

Discover the importance of transitioning from cookie-based tracking to cookieless tracking for improved privacy compliance.

Top 10 Cookieless Advertising Solutions: Pros and Cons

Explore cookieless advertising solutions like Google Topics API, FLEDGE API, and First-Party Data, and their pros and cons.

Understanding the Importance and Types of Behavioral Data in Marketing

Understand what is behavioral data, its types, benefits, and how to collect, analyze, and apply it to boost conversions and growth.

How Does Server-Side Tracking Help with GDPR Compliance

Learn how server-side tracking can help GDPR compliance by improving data security, consent management, & privacy controls.

What is Event Duplication and How to Set It Up?

Learn about event deduplication and Conversions API. Understand how they work together to improve data accuracy and conversion tracking.

Understanding the Basics of Customer Data Orchestration

Our blog demystifies customer data orchestration and its crucial role in delivering personalized customer experiences.

Do Lookalike Audiences for Facebook Ads Update Automatically?

Wondering if Lookalike Audiences update automatically on Facebook Ads? Discover why and how to keep audiences fresh for higher conversions.

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