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The Secret to Winning Meta Campaigns: Targeted Conversions with First-Party Data + Smarter AI

The Secret to Winning Meta Campaigns: Targeted Conversions with First-Party Data + Smarter AI

Optimize the Meta Ads campaign with 1p data (first party data) using targeted conversions to improve your ROAS and ad performance.

How to Set Up Facebook Conversions API on Shopify?

How to Set Up Facebook Conversions API on Shopify?

Understand how to set up Shopify Meta Conversions API natively, optimize data sharing, and ensure event match rate quality.

How to Use and Understand Audience Suppression Tactics?

How to Use and Understand Audience Suppression Tactics?

Discover how audience suppression can transform your campaigns. Learn top tactics to cut ad waste, improve ROI, and target with precision!

Step-by-Step Guide to Set up Google Ads Conversion Tracking

Step-by-Step Guide to Set up Google Ads Conversion Tracking

Conversion tracking through Google Ads helps track valuable customer activity on websites, essential for optimizing ad campaigns.

Setting up Google Analytics and Conversion Tracking on Shopify

Setting up Google Analytics and Conversion Tracking on Shopify

Learn how to connect Google Analytics to Shopify, set up conversion tracking, exclude referral spam, and monitor conversion metrics accurately

A Guide to Integrating CRM Data with Google Ads

A Guide to Integrating CRM Data with Google Ads

Improve your marketing strategy and conversions through real-time synchronization of CRM with Google Ads.

How to Send Data to Google Analytics Using Server-Side Tag Manager

How to Send Data to Google Analytics Using Server-Side Tag Manager

Learn how to setup a server-side container in Google Tag Manager to send data to google analytics from server side.

How to Install Google Tag Manager on Shopify [with Steps]

How to Install Google Tag Manager on Shopify [with Steps]

Step-by-step Shopify GTM integration involves creating a GTM account, generating a container, and installing it on Shopify.

A Guide to Set Up Custom Events in Google Tag Manager

A Guide to Set Up Custom Events in Google Tag Manager

Learn how to prepare a Data Layer Event Code and set up a custom event trigger in Google Tag Manager.

Setting Up and Understanding Shopify Server-Side Tracking

Setting Up and Understanding Shopify Server-Side Tracking

Learn the process of setting up Shopify server-side tracking and understand its key role in enhancing data accuracy and security.

Differences Between CDP and Marketing Automation

Differences Between CDP and Marketing Automation

CDP collects data from various sources to offer real-time personalized experiences. Marketing Automation automates tasks using existing data.

Optimize Your Funnel: Metrics for Funnel Tracking and Conversion Analysis

Optimize Your Funnel: Metrics for Funnel Tracking and Conversion Analysis

Funnel tracking improves conversions, identifies friction points, and uncovers optimization opportunities with key metrics analysis.

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