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Setting Up and Understanding Shopify Server-Side Tracking

Setting Up and Understanding Shopify Server-Side Tracking

Learn the process of setting up Shopify server-side tracking and understand its key role in enhancing data accuracy and security.

Differences Between CDP and Marketing Automation

Differences Between CDP and Marketing Automation

CDP collects data from various sources to offer real-time personalized experiences. Marketing Automation automates tasks using existing data.

Optimize Your Funnel: Metrics for Funnel Tracking and Conversion Analysis

Optimize Your Funnel: Metrics for Funnel Tracking and Conversion Analysis

Funnel tracking improves conversions, identifies friction points, and uncovers optimization opportunities with key metrics analysis.

Top Benefits of Using a Customer Data Platform

Top Benefits of Using a Customer Data Platform

Unified customer data collection and improved privacy are key customer data platform benefits, enhancing personalization and operational efficiency.

Setting Up Facebook Pixel Conversion Tracking for WooCommerce

Setting Up Facebook Pixel Conversion Tracking for WooCommerce

Discover how to set up WooCommerce Facebook Pixel conversion tracking the right way for efficient campaign optimization & improved ad success.

WooCommerce Server Side Tracking Setup Steps

WooCommerce Server Side Tracking Setup Steps

Learn how to install Google Tag Manager for server side tracking WooCommerce, ensuring enhanced data accuracy and privacy compliance.

Top Capabilities in a Customer Data Platform (CDP): A Guide

Top Capabilities in a Customer Data Platform (CDP): A Guide

Top CDP capabilities include unifying customer data in real-time, to enhance customer experiences and maximize ad campaign performance.

Google Ads Conversion Tracking for WooCommerce

Google Ads Conversion Tracking for WooCommerce

Learn to activate WooCommerce conversion tracking in plugin options for woocommerce conversion tracking in Google Ads in a easy 10-click way!

What is Customer Lifetime Value & How to Calculate it?

What is Customer Lifetime Value & How to Calculate it?

Calculation of customer lifetime value eCommerce involves key performance indicators like Average Purchase Value and Customer Lifespan.

How to Calculate and Improve Your Customer Conversion Rate?

How to Calculate and Improve Your Customer Conversion Rate?

Learn the secret formula to calculate customer conversion rate: (Desired actions / Total visitors) * 100%. Higher rates signify successful sales funnels.

Setting Up Conversion Funnels in Google Analytics: A Step-by-Step Guide

Setting Up Conversion Funnels in Google Analytics: A Step-by-Step Guide

Learn to set up conversion funnel Google Analytics, enabling the funnel option and carefully adding URLs for each step.

Targeted advertising in the cookieless future

Targeted advertising in the cookieless future

After the iOS update, targeted advertising affected very badly. Using first-party data the marketing campaigns are performing by 2-3X greatly.

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