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On February 2, 2024
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Cost per lead (CPL) is the leading indicator guiding marketers. CPL makes it evident if the ads for the business are at the make-or-break stage. Marketers often focus on increasing everything - performance, leads, conversions, etc. But they try to reduce this metric - the cost per lead. And it has been a persistent challenge for marketers to do so.
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Vishnu Vankayala
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