Yes, you can configure server-side tagging to send data to other platforms like Google Ads, Facebook Ads, LinkedIn Ads, or custom analytics systems using CustomerLabs 1PD Ops. This setup allows you to handle data centrally before routing it to various endpoints.

Server-side tagging has minimal impact on SEO because it reduces reliance on front-end scripts that slow page load times. Faster site speed can indirectly improve your SEO performance, as page load time is a ranking factor in search engines.

Yes, you can track first-party data through server-side tagging, which involves collecting and processing user interactions directly from your server. This method of tracking the first-party data through server-side tracking enhances data accuracy and reliability by reducing data loss from ad blockers or browser restrictions. By implementing server-side tagging, you gain better control over data collection, improve conversion tracking and attribution, and can integrate data from various sources for a comprehensive view of customer behavior.

Yes, server-side tagging with CustomerLabs 1PD Ops can handle online or offline or backend data by integrating it from sources like CRM systems and point-of-sale (PoS) systems. It helps you with accurate attribution and improved campaign performance with just a few clicks.

The Measurement Protocol is used to send data from sources like mobile apps or server-to-server applications to Google Analytics (GA4). It allows you to send events, screen views, or other tracking data without requiring a web interface.

While you can move most tracking to server-side, it's recommended to keep some client-side tagging for real-time interaction tracking like page views. Server-side tagging provides more control but isn’t always the best for tracking immediate front-end events.

To send data from your backend to Google Tag Manager (GTM), use a server-side container. Set up GTM server-side, configure a custom endpoint, and use HTTP requests to send data. Ensure the data is in JSON format, allowing GTM to process and route it to desired analytics or marketing tools. However, using CustomerLabs 1PD Ops is the best way to send the data from back-end to GA4 (Google Analytics).