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What is Server-Side Tagging: A Step-by-Step Guide

By Goutham Veerabathini

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On November 4, 2024

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In this blog

Tracking marketing performance is more challenging than ever. Marketers face data inaccuracies, due to data privacy regulations, deprecation of third-party cookies and ad blockers. Therefore, disrupting conversion tracking, making accurate data collection and attribution difficult.

Frequently Asked Questions (FAQs)

Server-side tagging processes data on your server instead of the user's browser. This method provides better data control, reduces data loss from ad blockers, and ensures higher accuracy compared to client-side tagging, where data is more vulnerable to interference.
Server-side tagging allows you to collect data directly from the user despite ad blockers because it is first-party cookies that collect data. Only third-party cookies are blocked by the browsers and ad blockers. This helps server-side tracking collect accurate data, filter and clean data before sending it to ad platforms. This ensures reliable tracking and better attribution in platforms like Google Ads and Meta Ads.
Without proper security protocols, server-side tagging can be vulnerable to misuse, such as data breaches or exploitation by bad actors. Using secure servers, SSL certificates, and encryption methods helps mitigate these risks, keeping your data safe.
Yes, server-side tagging helps manage user data more securely, ensuring compliance with privacy regulations. By controlling which data is shared and stored, you reduce exposure to potential violations and improve user trust by safeguarding personal information.
The cost includes server infrastructure, cloud hosting, and technical expertise. However, the long-term benefits—such as better data accuracy, higher conversion rates, and compliance—often outweigh the initial investment, especially for performance marketers focused on maximizing ROI.
CustomerLabs offers a no-code solution for first-party domain tracking, seamless integration with Google Ads and MetaAds. This helps performance marketers implement server-side tracking efficiently without needing deep technical expertise in compliance with data privacy regulations and updates.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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