No. When you are using CustomerLabs pixel to collect your event data on the server-side, you will be able to capture the data of even anonymous website visitors. When you collect your first-party data using a CDP like CustomerLabs, the audience signal loss is minimized and therefore the Event Match Quality (EMQ) & Custom Audience Match Rate increases helping the ad campaigns perform better than what you are able to achieve using Facebook & Google.

Within just a few hours, we can fully integrate your BigCommerce store with CustomerLabs and then sync the data collected with Meta & Google Ads. However for the audience data to get populated, you have to wait for a couple of weeks. Within 45 to 60 days, you will slowly start seeing the visible results.

The CustomerLabs pixel code will not interact with any feature or code of your BigCommerce store. It is just like the Google Analytics Tracking code which silently collects all the data on the server-side.