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How to Set Up Facebook Conversion API on Shopify (Native Integration)

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Tracking Shopify conversions effectively determines the performance of your ad campaigns. And if you are still relying on pixels for tracking the purchases, that is not the right strategy to go behind. Because, with pixel tracking, you can only send in the browser-side event data to ad platforms like Meta. 

Frequently Asked Questions (FAQs)

You can set it up through Shopify’s Facebook & Instagram integration. In your Shopify admin, go to Sales Channels > Facebook & Instagram, link your Meta account, and enable the Conversion API under Data Sharing Settings by selecting Maximum.
Yes, the API itself is free. However, if you use third-party tools or advanced server setups, there may be additional costs.
In Meta Events Manager, choose your Pixel and ensure Conversion API is activated. In Shopify, under Facebook & Instagram settings, check that your Pixel ID is correctly linked.
Check Meta Events Manager to see if server events are being received. Use the Test Events tool to track conversions in real time and compare server and browser events to confirm proper tracking. You can also use the Facebook Pixel Helper Chrome extension, as mentioned in the blog.

Seasoned content marketer, creating impactful content in a wide range of topics relating to Digital marketing, SEO, Food and Cosmetics industry and lately into SaaS technology. Optimizing brands amplify their online presence through strategic storytelling and technical precision. Additionally, has interest into drawing and occasionally poses as a motivational speaker.

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