single php

Setting up Google Analytics and Conversion Tracking on Shopify

By Goutham Veerabathini

·

On December 4, 2024

·

In this blog

Relying on guesswork is not an option; you need precise data to guide your decisions. For your Shopify store, this means tracking every user interaction, from clicks to conversions, and understanding which campaigns, products, or channels deliver the highest return on ad spend (ROAS). 

Frequently Asked Questions (FAQs)

Google Analytics typically processes data from Shopify in 24-48 hours. However, initial data may appear within a few hours. To avoid delays, ensure your Tracking ID is configured correctly, and Enhanced eCommerce tracking is enabled.
Yes, Enhanced eCommerce tracking allows you to track product impressions, clicks, and revenue generated by each product. You can also monitor metrics like product view-to-cart ratio and optimize underperforming listings accordingly.
You can use Google Tag Manager to fire custom event tags or leverage apps that integrate directly with Shopify’s event data to track custom events such as newsletter signups or product reviews.
Universal Analytics focuses on session-based tracking, while GA4 emphasizes event-based data, offering deeper insights into user journeys. GA4 is better suited for Shopify stores that aim to track more granular customer behavior across devices.
Google Analytics reports can help you export insights to platforms like Google Ads. For seamless cross-platform data activation, a 1PD Ops tool like CustomerLabs allows you to sync Shopify data with Google and Facebook Ad campaigns in real-time.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

The latest news, perspectives, and insights from CustomerLabs

More Blogs

View all
Benefits of Google Ads Conversion Tracking for Shopify store
Benefits of Google Ads Conversion Tracking for Shopify Store

Google Ads conversion tracking for your Shopify store offers immense benefits. Knowing all those benefits helps you understand its importance

Read more
steps of adding Meta pixel to Shopify
How to Install Meta pixel on Shopify in 2024

Learn the steps of adding Meta pixel to Shopify: connect pixel with store, navigate to Sales Channels, set up Facebook and Instagram sales channels.

Read more
How to set up Facebook Pixel purchase event on Shopify.
How to set up Facebook Pixel purchase event on Shopify

Learn how to obtain purchase event code from Facebook and add it in your Shopify checkout settings for effective tracking.

Read more

Get started with
CustomerLabs CDP

Schedule a Demo
Start free trial
Solutions
Industry
Integrations
Resources
Company
Customerlabs logo

CustomerLabs

Book a Demo
Copyright @CustomerLabs 2024
Privacy policy
Terms of Service

Schedule a 1-1 Demo

E-commerce icon
Ecommerce

Unified data to boost ecommerce growth

B2B icon
B2B

Engage your customers across the funnel with a unified martech stack

SaaS
Saas

Increase product metrics with a unified martech stack

Agency
Agency

Scale your customers quickly with the right data

Blog
Blog

Latest trends and best practices

Integrations
Integrations

Connect CDP with all your marketing tools

Webinar
Webinar

Events you don’t want to miss

Case study
Case study

See our client’s success stories

Docs
Docs

Events you don’t want to miss

Developers
Developers

Lorem ipsum dolor sit amet, consectetur

Careers
Careers

See all open positions

Sources
Sources

Unify martech stack

Identity resolution icon
Identity resolution

360° user view

Audience Builder
Audience Builder

Targeted User Segments

Audience Builder
Destinations

Targeted User Segments

Audience Activation
Audience Activation

Send data to marketing tools

Google Offline Conversions Tracking
Google Offline conversions tracking

Create offline conversion data on Google ads

Conversions API icon
Conversions API

Take control of your data with CAPI

  • Hari

    Solutions Expert

  • Karthick Prasanna

    Solutions Expert

  • Vishnu Vankayala

    Founder