Relying solely on browser-based tracking like Facebook Pixel limits your ability to collect complete, reliable data. As privacy regulations evolve and third-party cookies become obsolete, gaps in event tracking can severely impact your ad performance and attribution accuracy. This is where Shopify Meta Conversions API steps in, giving you the ability to capture server-side events directly from your Shopify store. Additionally, it tracks every valuable customer interaction, like purchases and checkouts, without interruption.