Many Shopify apps support server-side tracking, allowing you to capture additional events from tools like loyalty programs or email pop-ups. You’ll need to configure these apps to send event data to your server container, ensuring all customer interactions, even from third-party apps, are included in your data stream. However, if you want to store that user data for a longer duration and leverage the data, you need to use CustomerLabs 1PD Ops tool.

Server-side tracking enhances data privacy by keeping data transfers secure and compliant. Since it involves first-party data, sensitive information remains directly associated with your domain. This setup aligns with GDPR, CCPA, and similar regulations, as you control data flow and can adjust tracking settings based on user consent.

Cloud hosting is essential for server-side tracking, as it handles data processing from Shopify’s servers. By hosting the server container in the cloud, you enable reliable, real-time data transfers that keep up with user interactions and optimize data accessibility for analytics and marketing platforms.

Yes, server-side tracking can work with major analytics platforms like Google Analytics, Facebook Ads, and more. However, each platform requires a specific setup to ensure that data is sent accurately. Platforms like CustomerLabs simplify these integrations with pre-configured connectors for various destinations.

You can monitor server-side tracking performance using diagnostic tools in Google Tag Manager or CustomerLabs 1PD Ops and server logs from your hosting provider. Regularly checking these metrics ensures your data flow is accurate and uninterrupted, helping you identify and resolve issues like network delays or dropped events that could affect data quality.