In 2020, it is a given that personalized outreaches yield maximum results. The only distinguishing factor is to what extent marketers can personalize their messages. Most teams are restricted to personalizing their outreaches before handing over to sales. The moment it enters the sales funnel it becomes a black box. In this blog, we deep dive into how marketers can leverage customer data in multiple stages of their funnel to effectively retarget & move them closer to making a purchase using a Customer Data Platform (CDP).