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What is a Customer Data Platform? | All about CDPs

By Goutham Veerabathini

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On May 15, 2023

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TOPICS WE COVERED

Data is the new oil! Customer data is everywhere - scattered & spread across various platforms. In the current digital world, capturing a vast amount of your customer data without loss is not easy. Especially when data privacy regulations are in place and the third-party cookies have limited access to collect your user data.

Frequently Asked Questions (FAQs)

Customer Data Platform is a typical software solution that collects the customer data including the user behavior to create a unique customer profile, segment the users and then sync it with various platforms to encash the immense benefits it has to offer.
The key features of a CDP are Data Collection, Identity Resolution (360-degree view of a user), Segmentation, and Real-time Data Synchronization.
Yes. CustomerLabs CDP has seamless, one-click integration for Facebook Conversions API and a few other ad platforms.
Yes, you can send even your offline data from various sources into a CDP to help create a better 360-view profile. CustomerLabs CDP has started implementing Offline Conversions API.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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