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What is First-party Data? | Comprehensive Guide

By Goutham Veerabathini

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On December 21, 2024

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In this blog

The buzzing term among all businesses after the emergence of data-privacy regulations across the world is ‘First-party data’ or the '1PD'. Every industry - offline or online - is shifting its focus to first-party data for various reasons - primarily because it gives information about the customer directly.

Frequently Asked Questions (FAQs)

First-party data is the most reliable data compared to third-party data as it is directly obtained from the customers. And third-party data is not in compliance with GDPR like data privacy regulations. Now you decide what to choose. Either fully privacy-compliant, futuristic data, the first-party data or third-party data that does not give you detailed information about the customer behavior and is collected without complying to GDPR, CCPA, etc., norms.
First-party data is the data directly collected from the users with consent. Second party data is first party data of one brand exchanged with the other party for either monetary benefits or for data. Third party data is that data which is collected by a third party by aggregating data from various sources with or without the consent of the users.
As first-party data is the original data, it helps you understand the user behavior better, leading to marketing strategies that aim to build direct relationships & trust with your customers.
Few examples of first-party data are demographic data, location, personal information such as name, email address, phone number, data in your CRM, purchase history, user behavior data, data from the survey forms.
No. When the data is collected by Meta, it is called second-party data. Only when you collect data from your own website, it is called first-party data.
Zero-party data is the advanced data that is provided by the customers proactively to the brands. It can be in the form of a survey or preferences or feedback. The primary difference between first-party data and Zero-party data is - First-party data, you collect the information from the customers whereas when the customers themselves provide you the data, it is called zero-party data. To know more, check out our blog on Zero-party data.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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