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What is Google customer match? And how to improve them?

By Sariga V

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On November 25, 2022

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Topics we covered

Google’s recent rollout on customer match and the way the ad platforms algorithm operate is the new talk of the town. 

Frequently Asked Questions (FAQs)

Google ads does not show customer match rate to every user. There are certain parameters it considers. According to google - : match rates for the upload can be seen if you use the new Google Ads API and have a minimum 100+ rows that are matched to unique users. Therefore, it is important that you meet the required criteria to be eligible to see the customer match rate on google.
After you create the customer list, you will find your match rates on the file uploaded successfully page. Here you find the match rates of all your uploads.
The best way to improve your match rate is to provide more data with as many possible parameters such as email IDs, browser ID, phone numbers, etc. To get better data, Google recommends to work with a trusted third party which is mostly a CDP like CustomerLabs. With CustomerLabs, you can collect your data seamlessly and sync it with Google Ads to achieve higher Match Rates.
avatar image Sariga V

Proud storyteller turning conversation with customers into tales. Call it pulse-checking or my secret recipe, for making stories that helps marketers in their everyday action. Haha. Fascinated by eCommerce, SAAS, marketing, data, and many more!

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