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What is Zero-party Data and Why it is important for Marketers

By Goutham Veerabathini

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On November 30, 2022

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TOPICS WE COVERED

Data privacy measures by governments & firms, and the Apple iOS14 update have limited third-party data cookie tracking leading to a decline in ad performance, leaving marketers bewildered. Zero-party data emerges as a ray of hope for digital marketers around the globe.

Frequently Asked Questions (FAQs)

For most brands, creating personalized experience for their customers is the top priority & see it as a strategy to increase their customer base. And with zero-party data, it is possible for businesses to cater to the customers with personalized experience.
First-party data covers all the user information from the customer. Whereas, zero-party data goes a step further and collects the user behavior & preferences information directly from the user without making any presumptions.
When you collect zero-party data from the customer, you also give them some benefit in any form. Therefore, the data you collect will be accurate and with proper analysis of this data, you can develop your products more efficiently as per the needs of the customer.
avatar image Goutham Veerabathini

Marketing enthusiast who enjoys writing articles on a wide range of topics including Marketing, SaaS, Technology, Construction, Life lessons, Public Policy Nature, and Sustainability. Good at Public Policy analysis with a deeper understanding of societal issues and potential solutions. Also loves to volunteer & contribute to society in every possible way.

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