There are multiple ways to set up Meta Conversions API for your WooCommerce store. However, the best and easiest way is to choose CustomerLabs Conversion Tracking for the WooCommerce plugin. It not only helps set up Conversions API in Meta but also syncs the tracked event data with any other ad platforms.

Yes. If you use any plugin that helps you track all the conversions inside your WordPress site and send it to Meta through Conversions API, you can do it without code. If you want to choose the right plugin that not only helps you send the data on the server side effectively but also helps you go beyond the standard conversion tracking, then plugins like CustomerLabs will help you.

Creating synthetic events or custom conversion events and optimizing the ad platform with those events helps you achieve your business goals. Every business has its own requirements, needs, and goals. Therefore, the main advantage of using custom conversion event optimization is optimizing the ad campaigns for your desired business goals.

Meta’s events manager shows the events you send through Conversions API. Check for the EMQ score and the parameters that are sent to Meta which it is able to match. Also, see the recency of the data received. If the data is sent at least hourly, and with a higher event match quality score, you can be sure that your Conversions API connection is working right.

The major benefit of using Conversions API is better performance measurement of the ad campaigns. However, it does not stop there. Conversions API helps Meta Ads with a lot of user signals that it uses in the form of first-party data to optimize its ad algorithms for enhanced ad campaign performance.

If you choose the right plugin such as CustomerLabs, setting up Meta Conversions API for your WooCommerce store is a cakewalk.