Yes, you can add multiple Pixels if you manage different campaigns or ad accounts. Use a tag manager like Google Tag Manager to deploy multiple Pixels, ensuring each tracks the suitable events without conflict. However, avoid unnecessary overlap to maintain clean data and ensure efficient ad targeting. However, you can also make use of CustomerLabs 1PD Ops multiple destinations feature to send your data to multiple ad accounts.

Browser restrictions, like Safari’s ITP or Firefox’s ETP, limit cookie-based tracking. To mitigate this, you can use Facebook’s Conversions API alongside Pixel, enabling server-side monitoring for more reliable data flow, even when cookies are blocked. This ensures consistent tracking across devices and browsers.

Not directly, but you can integrate Pixel with the Facebook Conversions API to log offline events, like in-store purchases or phone orders. This feature lets you map offline data with online campaigns, offering better attribution and optimization for hybrid marketing efforts.

Advanced Matching helps improve audience match rates by sending hashed user (first-party data) data, such as emails and phone numbers, to Meta. Higher match rates enhance targeting precision, reduce wasted ad spend, and improve your overall return on ad spend (ROAS).

No. But you have to keep your Pixel settings updated Pixel settings to ensure you track relevant events and align with Facebook’s latest updates. Regular audits help identify gaps in event tracking, align campaigns with your evolving business goals, and optimize ad relevance by maintaining accurate audience segments.