Ecommerce marketers,
Let’s ditch 
CAPI
Today
The default Shopify CAPI events seriously limit ecommerce performance marketers’ ability to experiment, train and optimize Meta ad algorithms.
Jayesh JainHead of Analytics, The Sleep Company
Got the both online and offline purchases tracked from multiple systems, and built multiple synthetic events based on category
And built an attribution report for identifying the offline purchases which helped drive insights on where to spend more money.
1PD Ops have zero limitations in tracking or customizations. CustomerLabs 1PD Ops made life easy.
Let’s ditch Shopify CAPI today
Let’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayLet’s ditch Shopify CAPI todayBrands that ditched Shopify CAPI and fell in ❤️ 1PD Ops
Reasons, Why Ditch Shopify CAPI?
Improve Attribution and ads reporting in ad platforms with 1P domain lifetime cookies
Best-in-class Server-side tracking
Client-side pixels fall short. Ensure 100% accurate conversion attribution with server-side tracking using first-party data Ops.
Don’t let Fbc’s & gclid’s expire
No more 7-day deletion for fbc and gclid cookies; keep them forever.
ROAS Shines: Extended Cookie Lifespan Credits More Campaign Purchases
The highest EMQ for training and for advanced Meta Campaign optimization
Optimize for High AOV purchase event: Attract High-Value Customers
Avoid the campaign spending on low value customers at high cost per purchase.
Optimize for category: Just Say “Shoe_Purchase”
This allows Meta to optimize campaigns more effectively for the specific category instead of just the default purchase event optimizing.
Optimize Meta campaigns with synthetic events
Carletus WillisChief Growth Officer, BenedLife
Optimizing CPP separately for 2 of our flagship products was challenging due to technical limitations with our Current CAPI setup. CustomerLabs helped us create product-specific optimization events, that helped us reduce CPP by 44% and 77% respectively in 90 days. Thanks to CustomerLabs first-party data ops platform.
2-3X your Custom Audience Match Rates, with industry leading technology
Say bye to Facebook Pixel audience : Double your Custom Audience Match Rates
Scale Mid-Funnel Audiences: Beyond 180+ Days, No Cookie Deprecation
98% of website visitors are anonymous.
Due to cookie deprecation, marketers miss out on retargeting these high-intent audiences, missing nothing short of gold.
Power your Advantage+ Shopping Campaigns with First-party audience
ASC campaigns experiencing a 4X boost in conversion rates through first-party audience retargeting.
Reach Cart Abandoners: Not JustKnown, But Anonymous website visitors too
Shopify stores miss personalized marketing due to browser cookie expiration. Extended server-side cookies enable re-engagement beyond 180 days via email and WhatsApp.
You browsed enough. Grab your cart now
Double your abandoned cart revenue with E-Mail and Whatsapp
Justin G. Director of Operations, TruBrain
Nowadays, cookies expire instantly and privacy issues have made it harder to find relevant customers. Thanks to CustomerLabs first-party data Ops platform, we are able to identify more customers than other services offering CAPI / Conversion Tracking. We are now training the advertising platforms (FB/Google) to target more users like those that are purchasing our products.
Reasons, Why Ditch Shopify CAPI?
Improve Attribution and ads reporting in ad platforms with 1P domain lifetime cookies
Best-in-class Server-side tracking
Client-side pixels fall short. Ensure 100% accurate conversion attribution with server-side tracking using first-party data Ops.
Don’t let Fbc’s & gclid’s expire
No more 7-day deletion for fbc and gclid cookies; keep them forever.
ROAS Shines: Extended Cookie Lifespan Credits More Campaign Purchases
The highest EMQ for training and for advanced Meta Campaign optimization
Optimize for High AOV purchase event: Attract High-Value Customers
Avoid the campaign spending on low value customers at high cost per purchase.
Optimize for category: Just Say “Shoe_Purchase”
This allows Meta to optimize campaigns more effectively for the specific category instead of just the default purchase event optimizing.
Optimize Meta campaigns with synthetic events
Carletus WillisChief Growth Officer, BenedLife
Optimizing CPP separately for 2 of our flagship products was challenging due to technical limitations with our Current CAPI setup. CustomerLabs helped us create product-specific optimization events, that helped us reduce CPP by 44% and 77% respectively in 90 days. Thanks to CustomerLabs first-party data ops platform.
2-3X your Custom Audience Match Rates, with industry leading technology
Say bye to Facebook Pixel audience : Double your Custom Audience Match Rates
Scale Mid-Funnel Audiences: Beyond 180+ Days, No Cookie Deprecation
98% of website visitors are anonymous. Due to cookie deprecation, marketers miss out on retargeting these high-intent audiences, missing nothing short of gold.
Power your Advantage+ Shopping Campaigns with First-party audience
ASC campaigns experiencing a 4X boost in conversion rates through first-party audience retargeting.
Reach Cart Abandoners: Not JustKnown, But Anonymous website visitors too
Shopify stores miss personalized marketing due to browser cookie expiration. Extended server-side cookies enable re-engagement beyond 180 days via email and WhatsApp.
You browsed enough. Grab your cart now
Double your abandoned cart revenue with E-Mail and whatsapp
Justin G. Director of Operations, TruBrain
Nowadays, cookies expire instantly and privacy issues have made it harder to find relevant customers. Thanks to CustomerLabs first-party data Ops platform, we are able to identify more customers than other services offering CAPI / Conversion Tracking. We are now training the advertising platforms (FB/Google) to target more users like those that are purchasing our products.
Customer Impact stories for I ❤️ First-Party Data Ops
After implementing CustomerLabs we saw our match rate increase by 70% in a really short period of time. Because of this, we have SO much more confidence in our attribution data and our targeting, which has increased our ROAS from ~13x to over 20x. “The Customer Labs team is a great group to partner with and I couldn’t recommend their solution enough.
CustomerLabs is our Facebook game-changer. It solved issues with the traditional pixel post iOS changes. With CustomerLabs, we’ve improved targeting, conversion tracking, and retargeting. Custom tracking for essential data insights. Don’t advertise on FB without it.
CustomerLabs transformed our data accuracy and ad campaign performance. Server-side event tracking, easy setup, and seamless integration with Facebook and Google Ads. 180-day persistent customer audiences. Exceptional support for maximum ad spend optimization.
Advanced Marketers leveling up their Meta Ads with 1PD OPS
#I ❤️First-Party Data Ops
