For lead generation businesses, dealing with junk leads, higher cost per lead, and endless meetings about unqualified leads is a never-ending challenge.
Marketers operate to identify the source of unqualified leads and resolve them by exporting data from the CRM with all the fields. And, if the lead source for the unqualified lead is Facebook. It’s over. The entire blame is on Facebook.
However, what if we delved deeper and considered:
- Maybe the audience or
- Maybe the creatives or
- Maybe the campaigns themselves could be the issue, rather than blaming Facebook or AdWords as a whole?
Let’s be fair—don’t hate the platforms!
Delve further and deeper – 1PD Ops Simplifies Your Life
Performance marketers face a significant challenge in integrating all their systems seamlessly. Connecting lead forms to the CRM, and the CRM to ad platforms, often results in data silos.
To manage this cycle, marketers are compelled to use tools like Zapier, Make, lead forms, CRM, Excel, and other operational tools, involving constant imports and exports between multiple systems.
And often, all those import and export files leave your system gasping for storage. Ugh, the struggle is real!
Here are the quick action steps that would make your life much easier:
Seamlessly enable Lifelong server cookie for improved attribution:
Enabling 1P domain tracking, you can store browser cookies saved in the server forever i.e. all fbclid and gclid are collected and stored forever.
Sending back the conversions from the CRM and hooking it with the click IDs helps you attribute and credit it to the campaign. Follow the guide to implement it.
Effortlessly Send Offline Conversions from CRM to Ad Platforms with the best EMQs
Easily configure the lead stages of your CRM and send it to ad platforms with the highest event match quality.
Ad platforms recommend sending offline conversions to measure the full lead generation funnel for online and offline activity.
- Map the unqualified lead to the right campaign – Identify the gaps
Whenever a user submits the form, we have all the information including both external ids and PII information. Now, when we send these unqualified leads from CRM to ad platforms, we unify and stitch the profile with both online and offline activity.
This helps Facebook identify the users and attribute them to the right campaign.
Pull out cool reports on Facebook for your sales marketing meeting
The reports you build through these custom events can be interpreted to measure the performance of the audiences, creatives, and campaigns.
You can also split and measure the campaigns/adsets in detail.
Need assistance?
If these are something that interests you to work around and explore more strategies that are most relevant to your business. We will be super happy to connect with you to discuss more. Get in touch
