For businesses looking to grow, the number of opportunities/customers might be less to create lookalikes. So the next best alternative is to create lookalikes of users who visited your high-value landing pages (i.e. pages you think your ideal customers would land to find more value about your product).

The Blueprint

The 6 steps involved in this process are as follows, 

1. Integrate CustomerLabs 1PD Ops with website, CRM, Facebook & Google Analytics without writing any code
2. Segment your opportunities (MQL/PQL/SQL etc.) in Google Analytics
3. Categorize the pages that played a pivotal role for the above segment
4. Post identifying the high-value landing pages, go back to the 1PD Ops where you can assign an arbitrary cost-value to each page view
5. Create a custom audience based on the above event behavior in Facebook 
6. Create a lookalike audience based on the above custom audience

The Process

Step 1: Integrating CustomerLabs 1PD Ops with the tools in your martech stack

Integrate your No-code First-Party Data Platform (1PD Ops) with your website, CRM, Google Analytics and Facebook without involving any developer help. 

This will enable the 1PD Ops system to track user behavior data on the website (online events) as well as combine CRM information (offline events) such as lead stage, score, owner information and much more of that particular user using identity resolution. 

Step 2: Identify your high-value landing pages

All the event information tracked inside the 1PD Ops will be sent to Google Analytics. (See 1PD + GA playbook) Now create a segment with the event information inside Google Analytics to understand website behavior. From this exercise, you will be able to identify the pages that these users visited before signing up for a trial or a free plan – aka high-value landing pages. 

After identifying the high-value landing pages, go back to the 1PD Ops where you can assign an arbitrary value to each page view 

Step 3: Create lookalikes of users who visited your high-value landing pages in Facebook

With Facebook already integrated and ready to receive cookie-level information from the 1PD Ops, all you have to do is create a lookalike of the users who visited your high-value landing pages and set up relevant ads. (See 1PD + Facebook playbook)

With this setup, you will be able to reach more potential customers. The cost-value associated with each landing page will help train the Facebook AI to target relevant users. 

Advantages

• Increase the number of trial sign-ups
• Reduce acquisition costs by attracting only highly relevant audience