Nucleus, Build hyper-personalized audience segments, The Audience builder for you
Create targeted segments based on user interactions, on the website and in the real world, including cart behavior, to run hyper-personalized campaigns for maximized performance.
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Asim Ali, Marketing Manager, Fateh Education
Industry best use-cases for custom audience builder
using First-Party data
E-Commerce
1
Segments based on higher AOV
- Achieve higher ROAS by targeting your high-value buyers.
- Explore options of creating lookalikes of these high-value audiences by pushing them to ad platforms.
2
Segment your cart abandoners
Retarget your cart abandoners with personalized offers to increase sales.
3
Segments audiences for upselling and cross-selling strategies
Create a segment of frequent shoppers and show offers to increase customer life-time value.
4
Segment based on specific product-viewed or special offer page
Run a hyper-targeted ad campaign for people who have visited your best-selling product.
5
Segment previous year's x-mas audience this season again
Consolidate high-quality traffic of your last year’s Christmas website visitors and activate them this year.
6
Segment users who viewed product or pages more than two times
Users who visit twice or more are high-intent. Use these segments to avoid junk traffic and reduce your cost per purchase (CPP).
Lead generation
Unify user behavior data across multiple sources to optimize Ad campaigns for higher conversions
1
Segment your high-intent page visitors
Segment those who visited pricing, specific blogs, and solution pages to retarget them with relevant ads for increased conversions.
2
Segment based on CRM lead stages
Consolidate cold lead stage and run rewarming campaigns for those
audiences across platforms.
3
Segment based on user traits
Create segments based on industry, demographic, deal amount, and bottom-funnel campaign.
4
Segment based on custom form field
Choose users based on specific field in your form and segment those users to run personalized campaigns.
5
Segment based on behavior
Create segments for scroll %, button clicks, views, specific demographic details and target them with personalized campaigns
6
Segment user based on full-funnel behavior
Based on the stage of the funnel, push your audiences down the funnel, with personalized targeting to finally convert them into happy customers.
Unlock Hidden Gems:
Unveiling Audience Building Strategies for Hyper-Personalized outreach by nucleus
A/B test your audience segments to see which audience has higher conversions.
Create rich lookalikes using customized audience segments to get attract highly relevant traffic to your website.
Exclude irrelevant audience segments. Exclusion is the key for targeting and controlling ad spend.
Privacy It's not a choice,
a commitment
GDPR, CCPA, and other regulations: ensuring compliance in data handling
We prioritize your compliance with key regulations like GDPR and CCPA when managing your data.
Level up your
Audience segmentation game!
Nucleus lets you build audiences segments of your own imagination without much hustle.
