CRM CDP DMP - Differences, Similarities & what to choose for your business web story Infographic by CustomerLabs CDP

CRM CDP DMP - Differences, Similarities & what to choose for your business

 CRM - System used to manage customer relationships Records customer interactions with the brand Primarily used by a sales team CRM was mostly useful in 90’s - an infographic by CustomerLabs

CRM -  System used to manage customer relationships Records customer interactions with the brand Primarily used by a sales team CRM was mostly useful in 90’s
DMP - Collects data from second & third-party sources Builds Customer Profile Drive targeted & personalized ads Used by marketers an infographic by CustomerLabs CDP

DMP - Collects data from second & third-party sources Builds Customer Profile Drive targeted & personalized ads Used by marketers

 CDP - Collects and unifies customer data from multiple sources 360 degree customer profile Facilitates better understanding of customers Gives a hinge to transform data into insights for actions to be taken Collects known & anonymous data Perfect MarTechStack for 2020’s Infographic by CustomerLabs CDP

Collects and unifies customer data from multiple sources 360 degree customer profile Collects known & anonymous data Perfect MarTechStack for 2020’s

How CRM, DMP & CDP are similar and what they have in common and what is unique

Use Cases of CRM, DMP, CDP - CRM - for Sales, DMP for Marketing; CDP - advanced MarTech Stack for Marketers to advance into third stage of Digital Maturity

To Decide What Best Suits Your Business

Read our comprehensive blog helps you make a decision