Add A New Platform In Minutes
Connect, map the schema, events start flowing. No dev work.
DESTINATIONS
Send purchase events, lead conversions, and audiences to 15+ platforms.
Meta wants hashed email. Google wants gclid. LinkedIn wants a different schema. CustomerLabs formats and delivers to all of them.
Store events, CRM conversions, audiences, and custom signals to Meta, Google, LinkedIn, TikTok, GA4, and your warehouse. Per-destination schema control.
WITHOUT THIS
Point-to-point integrations don't scale.
Each new platform means a new integration. Different schema. Different identity format. Different maintenance burden.
01
Each platform speaks a different language
Meta calls it 'Purchase.' Google calls it a conversion. Your warehouse wants an order ID.
02
Identity context gets stripped
Point-to-point integrations lose user IDs in transit. EMQ drops.
03
Adding a platform means starting over
TikTok? LinkedIn? A warehouse? Each one requires a new custom pipeline.
Why CustomerLabs wins here
Routing, payload control, and schema mapping happen from one operating layer instead of being rebuilt integration by integration.
HOW IT CONNECTS
Clean data → CustomerLabs → every destination
CustomerLabs 1PD Ops Platform made server-side tracking, offline conversions, and CAPI integration seamless, significantly improving our data quality and ad performance. Setup was incredibly fast15 minutes to get started, integrations within an hour, and just a day for data layer implementation. With strong customer support and wide integrations across CRM and ad platforms, it’s an easy 10/10 recommendation.
HOW IT WORKS
One payload. Every destination gets the right format.
Configure each destination once. Delivery is handled.
Connect
Add Meta CAPI, Google Ads, GA4, LinkedIn, TikTok, or any supported destination.
Map schema
Set which events go where and how fields map to each platform's API.
Format identity
Each platform gets identifiers in its preferred format — hashed, raw, or external ID.
Activate
Events and audiences start flowing. Monitor delivery status per destination.
ROUTING & TRANSFORMS
Route, transform, and monitor every outbound event
Control what leaves, how it's shaped, and whether it arrived.
Per-destination event selection
Purchases to Meta and Google but not GA4. Page views to GA4 but not Meta.
Callback transforms
Transform data before it reaches a destination. Rename fields, reshape payloads, or run custom logic per platform.
Server-side delivery
All events sent server-side with full identity. No browser pixel dependency.
Delivery monitoring
Real-time logs for every destination. See status, errors, and payload for each event delivered.
DESTINATION MAPPING
Each platform gets data in its own language
Schema mapping handles translation automatically.
Field-level schema mapping
Map 'order_value' to Meta's 'value' and Google's 'conversion_value' automatically.
Identity format per platform
Meta gets hashed email + fbp. Google gets gclid + email. Each gets what it needs.
Audience routing
Same audience syncs to Meta Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences.
WHAT THIS UNLOCKS
With centralized routing, you can:
One layer replaces dozens of integrations.
Route Offline Conversions Everywhere
CRM stages reach Meta, Google, and LinkedIn as conversions — one configuration.
Set up CRM feedback
Send Different Signals To Different Platforms
Meta gets high-value purchases. Google gets all purchases. GA4 gets pageviews.
Improve delivery quality
RESULTS
Results from teams that centralized routing
Real brands. Real metrics.
Dental clinic rebuilt offline tracking with GHL and nailed Meta campaigns — 80% attribution restored.
Read full storyImproved lead-to-opportunity ratio 20% by sending CRM conversions back to ad platforms.
Read full storyExcellent first-party tracking without the gimmicks. We identify more customers than other services and feed that data back into Meta and Google to target users who are actually purchasing.
FAQ
Common questions about destinations
Direct answers first.
Which platforms does CustomerLabs support?
Meta CAPI, Google Ads, GA4, LinkedIn, TikTok, Snapchat, Pinterest, BigQuery, webhooks, and more.
Is all delivery server-side?
Yes. Every destination receives events via server-side API. No browser pixel dependency.
Can I send different events to different platforms?
Yes. Full per-destination event selection, schema mapping, and identity formatting.
How do I know events are being delivered?
Delivery logs show every event sent to every destination — with status, timestamp, and any errors.
What if a destination API changes?
CustomerLabs maintains the integrations. Schema changes are handled automatically.
Which platforms does CustomerLabs support?
Meta CAPI, Google Ads, GA4, LinkedIn, TikTok, Snapchat, Pinterest, BigQuery, webhooks, and more.
Is all delivery server-side?
Yes. Every destination receives events via server-side API. No browser pixel dependency.
Can I send different events to different platforms?
Yes. Full per-destination event selection, schema mapping, and identity formatting.
How do I know events are being delivered?
Delivery logs show every event sent to every destination — with status, timestamp, and any errors.
What if a destination API changes?
CustomerLabs maintains the integrations. Schema changes are handled automatically.
READY TO DEPLOY
One setup. Every platform gets the right data.
Stop maintaining 15 separate integrations. Book a demo.