How does CustomerLabs send data to Axon?

CustomerLabs connects to the Axon Conversion API server-side. Authenticate Axon in CustomerLabs using your Axon Event Key and Conversion API Key, configure your event workflow, and CustomerLabs delivers identity-resolved events to Axon in real time with PII hashed.

Do I need the Axon Pixel if I use CustomerLabs?

You can keep the Axon Pixel for client-side capture or replace it with CustomerLabs's server-side delivery. AppLovin recommends running the Conversion API alongside the Pixel for optimal campaign performance. CustomerLabs handles deduplication automatically when both run.

Can I send ecommerce and lead gen events to Axon through CustomerLabs?

Yes. CustomerLabs sends Purchase, Add to Cart, Initiate Checkout, Lead Submitted, MQL, SQL, and offline conversions to Axon CAPI with hashed identifiers and click IDs attached. Axon optimizes on real outcomes across both ecommerce and lead gen funnels.

How does identity resolution help with Axon?

CustomerLabs stitches anonymous browsing, CRM records, and offline events into one identity-resolved profile, then sends the resolved customer data to Axon. Match rates improve, Axon's bidding engine sees complete profiles, and campaigns optimize on real users instead of fragmented sessions.

Can I send CRM stages and offline conversions to Axon?

Yes. CustomerLabs reads CRM stage changes (MQL, SQL, Opportunity, Won) and offline orders, matches each to the right user via identity resolution, and sends them as offline conversions to Axon CAPI with the original click context attached.

Does Axon support value-based bidding through CustomerLabs?

Yes. CustomerLabs sends order values, customer LTV, gross margin, and POAS as signal-engineered events to Axon. Axon's AI optimizes bids based on predicted value, so campaigns bid harder for high-LTV buyers and high-margin orders.

How long does it take to set up?

10 to 15 minutes. Authenticate Axon in CustomerLabs with your Event Key and CAPI Key, configure events, set up identity matching, and go live.

Should I implement Axon CAPI in-house or use CustomerLabs?

Building this in-house (Axon Conversion API integration, identity resolution, signal engineering, CRM ingestion, offline conversion handling) typically takes 6 to 8 weeks of engineering plus maintenance. CustomerLabs ships in 10 to 15 minutes.

Axon Integration with CustomerLabs

Send identity-resolved conversions to Axon CAPI server-side with click IDs, signal-engineered events, and Consent Mode so AXON 2.0 trains on outcomes.

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How brands use CustomerLabs for Axon

Send Server-Side Conversions to Axon CAPI With Full Identity Resolution

The Axon Pixel loses 20% to 40% of events to iOS, Safari ITP, and ad blockers. Without server-side delivery, AXON 2.0’s bidding engine trains on partial data and underprices high-intent buyers.
CustomerLabs sends ecommerce events (Purchase, Add to Cart, Initiate Checkout) and lead gen events (Lead Submitted, MQL, SQL) to the Axon Conversion API server-side with hashed email, phone, and click IDs attached.
Match quality rises into the 8 to 9 range, Axon’s bidding algorithm optimizes on complete data, and campaigns find profiles that actually convert.

Send Signal-Engineered Events to Axon for Value-Based Optimization

Default ecommerce tracking sends generic Purchase events. Axon’s AI optimizes better when it sees new vs. returning customer flags, AOV tiers, POAS, and category-level signals, but most setups don’t engineer these.
CustomerLabs engineers events into KPI-aligned signals (new_customer_purchase, high_value_purchase, repeat_purchase, category_purchase) and sends them to Axon with order value, margin, and customer LTV attached.
Axon bids harder for high-LTV buyers and high-margin orders, not flat purchase volume. ROAS and POAS optimize on real revenue signals.

Send CRM Stages and Offline Conversions for Full-Funnel Attribution

Axon sees website pixel events and Conversion API submissions, but CRM stage changes (MQL, SQL, Opportunity, Won) and offline orders stay outside Axon entirely. Lead gen campaigns optimize on form fills, not closed deals.
CustomerLabs reads CRM stage transitions and offline events, matches each to the right user via identity resolution, and sends them to Axon as offline conversions with original click context attached.
Axon attributes closed deals back to the campaign and ad that drove them. Value-based bidding optimizes on real revenue, not lead volume.

CustomerLabs helped us save a high-revenue health & wellness brand overnight and scale eCommerce brands across categories. The platform made conversion tracking and first-party data activation smooth, reliable, and easy — without complications or heavy technical dependency.

Chandra Bhanu Co-Founder, Beyond Ads

Automotive Consulting Finance Clinics Insurance

Financial Consultants Universities Electricals Health and Wellness

Banking E-Commerce Real Estate Education Coach/Mentor

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What is Axon by AppLovin?

Axon is AppLovin's AI-powered ad platform. Originally built for mobile user acquisition, Axon expanded into ecommerce and web advertising in 2025, with early adopters like Wayfair and e.l.f. The AXON 2.0 engine uses machine learning to optimize bids in real time based on predicted user value.

What is Axon by AppLovin?

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Axon Integration with CustomerLabs

How brands use CustomerLabs for Axon

Send Server-Side Conversions to Axon CAPI With Full Identity Resolution

Send Signal-Engineered Events to Axon for Value-Based Optimization

Send CRM Stages and Offline Conversions for Full-Funnel Attribution

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