Do I still need the UET tag if I use CustomerLabs?

No. CustomerLabs replaces the UET tag as your website tracking layer. Running both would cause duplicate events and broken attribution. CustomerLabs captures website behavior server-side from your first-party domain, matches it to user profiles via identity resolution, and sends events to Microsoft Conversions API. Your Bing Ads campaigns, audiences, and bidding strategies continue to work, just fed by CustomerLabs instead.

How does CustomerLabs improve Bing Ads match accuracy?

CustomerLabs sends hashed email, phone, name, and address server-side via Microsoft Conversions API. Microsoft uses these identifiers to match conversion events to user profiles, which improves attribution accuracy compared to UET tag alone. Smart Bidding (Target CPA, Maximize Conversions, Target ROAS) then trains on this cleaner signal.

Can I send offline conversions, CRM data, and POS data to Bing Ads through CustomerLabs?

Yes. CustomerLabs ingests offline conversions from POS systems, CRMs, CSV uploads, and webhooks. Identity resolution matches each event to the right user via hashed email and phone, then flows to Microsoft Conversions API as offline conversions, attributed against the originating campaign, ad group, and keyword.

Can I sync first-party audience segments to Bing Ads in real time?

Yes. Build behavioral segments in CustomerLabs based on website activity, CRM stages, purchase history, or any custom signal, then sync to Bing Ads as Customer Match audiences. Lists update dynamically as users move in and out of the segment. Both known users and anonymous visitors are supported.

Can I build similar audiences (lookalikes) for Bing Ads with CustomerLabs?

Yes. Microsoft's similar audiences perform as well as the seed list you build them on. CustomerLabs feeds Bing Ads with bigger, fresher first-party seed audiences from identity-resolved profiles, including anonymous visitors. Better seeds produce broader top-funnel reach across Bing, MSN, and Microsoft Audience Network.

Can I use exclusion lists to reduce wasted ad spend on Bing Ads?

Yes. Sync exclusion segments from CustomerLabs (existing customers, churned users, recent purchasers, irrelevant lifecycle stages) to Bing Ads in real time. Microsoft Advertising suppresses ads to those users, concentrating budget on net-new acquisition.

How long does it take to set up the Bing Ads integration?

About 10 to 15 minutes. Authenticate Microsoft Advertising via OAuth, configure your event workflow, set up identity matching, and go live. No-code throughout. No developer involvement, no custom scripts.

How is CustomerLabs different from Microsoft's native UET tag setup?

UET tag is browser-side only, lossy from ad blockers, cookies, and cross-device journeys. CustomerLabs adds server-side Conversions API delivery, identity stitching across browser and CRM, behavioral audience segments synced in real time, similar-audience seed enrichment, and exclusion list automation. Different category from a basic conversion pixel.

Should I implement Microsoft Conversions API in-house or use CustomerLabs?

Direct Microsoft Conversions API integration takes 2 to 4 weeks of developer time and ongoing maintenance. CustomerLabs gets you that plus identity stitching, audience sync, similar-audience seeds, and exclusion lists in 10 to 15 minutes. The math favors building only if your team has dedicated tracking infrastructure engineers and Bing is your only platform.

Bing Ads Integration with CustomerLabs

Run Microsoft Advertising on first-party data. Send conversions server-side via the UET-paired Conversions API and feed Smart Bidding cleaner signal.

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How brands use CustomerLabs for Bing Ads

Send Conversions to Microsoft via the UET-Paired Conversions API

Microsoft’s UET tag handles browser-side capture, but UET alone misses conversions whenever a user has tracking protection on Edge, ad-blocking on Chrome, or moves from desktop research to mobile checkout.
CustomerLabs sends conversions to Microsoft Advertising’s Conversions API server-side, paired with the same UET tag identifier so Microsoft deduplicates browser-side and server-side events automatically.
Conversion volume reported in Microsoft Ads UI rises measurably, and Smart Bidding modes (Maximize Conversions, Maximize Conversion Value, Target CPA, Target ROAS) train on the recovered signal.

Activate Audiences Across the Microsoft Audience Network in Real Time

Microsoft Customer Match audiences accept manual list uploads only, and Microsoft Audience Network targeting depends on those lists being current — daily uploads still leave a 24-hour gap.
CustomerLabs syncs Customer Match audiences in real time across Microsoft Search, MSN, Outlook.com, and the Microsoft Audience Network. Anonymous visitors sync via Third Party User ID, known users via hashed email and phone.
Cart abandoners enter remarketing audiences within seconds of abandoning, not the next morning. Subscribers and customers move out of acquisition audiences the moment they convert.

Use the Microsoft + LinkedIn Data Overlap for B2B Targeting

Microsoft owns LinkedIn, which makes Bing Ads the only major search platform with LinkedIn profile-based targeting (job function, industry, company). The match between your CRM data and LinkedIn data drives B2B campaign quality.
CustomerLabs syncs CRM stages and account lists (target accounts, MQLs, opportunities, churned) to Bing Ads, where Microsoft applies LinkedIn-derived audience signals on top.
B2B campaigns target the right Ideal Customer Profile across Microsoft Search and LinkedIn-informed audience segments, with CRM-stage exclusions handled at the source.

Send POS, CRM, and Offline Conversions Back Into Microsoft Ads

Microsoft Ads supports offline conversion imports, but standard CSV upload requires click ID stitching that most CRMs don’t store cleanly.
CustomerLabs ingests offline conversions from POS systems, CRMs, CSV uploads, and webhooks. Identity resolution stitches each event back to the originating Microsoft click using hashed email, phone, and Microsoft Click ID.
Offline revenue attributes back to the originating campaign, ad group, and keyword. Smart Bidding optimizes against actual revenue, not website-level conversion proxies.

Build Similar Audiences From Cleaner B2B and Ecommerce Seeds

Microsoft’s similar audiences expand reach across Microsoft Search and the Audience Network, but seed quality determines lookalike quality. Pixel-only seeds carry the same UET signal loss into the modeling input.
CustomerLabs feeds Microsoft with seed audiences from identity-resolved profiles, tagged with profit, LTV, deal size, or Ideal Customer Profile fit, including anonymous visitors.
Top-of-funnel reach across Microsoft Search and partner sites expands with better-quality lookalikes, particularly for B2B campaigns where Microsoft’s LinkedIn integration adds a second layer of targeting precision.

View the Bing Ads Integration document with CustomerLabs for the no-code setup guide.

I have liked the price and have been blown away by the level of customer service they provide. The event matching quality is far better than our previous setup. They did a custom installation on my website and funnels to ensure the software worked correctly It is detailed but they did a good job walking me through it.

Jason S. Small-Business Owner

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CustomerLabs + Bing Ads (Microsoft Advertising) Integration

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How does CustomerLabs send data to Bing Ads (Microsoft Advertising)?

CustomerLabs sends events to Microsoft Conversions API server-side from your first-party domain. Authenticate Microsoft Advertising via OAuth in CustomerLabs, configure your event workflow, and CustomerLabs captures every event, hashes PII, and delivers to Microsoft in real time.

How does CustomerLabs send data to Bing Ads (Microsoft Advertising)?

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